Keyword research is the major responsibility of an SEO agency Melbourne, and in addition to identifying the most popular keywords to rank for, a great lot of work goes into researching them before implementing them. Clustering or grouping is a technique for arranging and prioritizing the keywords you’ve gathered and eliminating the ones that aren’t relevant. We’ll explain why this increases your ranking potential.
What is keyword clustering?
Keyword clustering, sometimes referred to as keyword grouping, is a technique comparable to conventional keyword research but on a much bigger scale. With the help of an SEO agency Melbourne, you may slice and dice your company-specific keyword groupings to build out your SEO plan.
Semantic clustering has long been a critical element in creating any website. After Google’s Hummingbird algorithm began focusing on phrases rather than single keywords in 2013, the transition to topic-focused SEO became particularly obvious.
Benefits of Keyword Clustering
Clustering your keywords will allow you to do the following:
- Comprehensive knowledge of keywords and clustering them using Google’s data can help you write content that better suits the buyer’s needs.
- Marketing teams may work more efficiently when keywords are coordinated.
- It is essential to devise a long-term SEO strategy that can be scaled forever because you have keywords to target for the long run.
- SEO exposure may be improved by focusing on the pages themselves.
Tips For Improving Your SEO Content By Using Keyword Clustering
Observe and Analyze Keywords
The best place to start is by gathering keyword data from as many different places as you can find. It is preferable to have too much data than not enough. Gather keyword data from the following sources and put it all in one spreadsheet:
- Existing keyword analysis.
- Customer’s search data.
- Competitors’ focus keywords and themes.
Organize the list, remove any repeats or dupes, and proceed to the next phase.
Make a Shorter, More Specific List
Your collection of search phrases should now be pared down into a manageable set. Look for any patterns in the items on your list. Each entry has the main keyword, but it has a variety of subcomponents related to that core keyword. For example – “Best development company,” “Most affordable development company,” etc.
Web design is a prominent term, but notice which subcomponents appear the most frequently. These phrases will serve as the foundation for further groupings, so it’s vital to track which ones appear most frequently.
Make a List of Themes
From this list, choose the most relevant keywords to your target demographic and will bring in the most traffic. You should ask yourself the following:
- Are there any phrases that are more applicable to my industry?
- According to Google Analytics, what are the most competitive keywords?
- What are the best phrases to use for focusing on the content?
Cluster Your Keywords
You should now have a good sense of the most important keywords to your business based on the answers to the questions above. Create categories by identifying organizational themes in your keywords.
Keep in mind that there is no such thing as a “wrong” classification. It all comes down to personal choice. After completing this step, you must have several keyword lists based on various themes/domains.
More than just a boost to your page’s rating, a robust keyword clustering approach developed by SEO agency Melbourne creates a solid foundation for your SEO profile. Content that is based on hundreds of specific keyword phrases is more likely to be found and will be more resilient to changes in SEO. Contact Platinum SEO Melbourne.